Dusevic & Garcha has field the within proposed consumer product multi-jurisdictional class proceeding which involves allegations that the Defendants, Apple Inc. and Apple Canada Inc., engaged in unfair business practices, deceptive and/or fraudulent conduct through a pervasive marketing campaign of misrepresentations and/or misleading statements that their iPhone 16 model smartphone upon release would have artificial intelligence features, characteristics and capabilities known as “Apple Intelligence”, which did not exist then and do not exist now, so as to induce consumers into purchasing new iPhones. As such, consumers paid an unlawful price premium for the Defendants’, Apple Inc.’s and Apple Canada Inc.’s, iPhone 16 model smartphone that they did not need, based on artificial intelligence features that do not exist.